Contently - Nonprofit Content Marketing Professional

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Contently is a New York City-based technology company with the mission of "building a better media world." To that end, Contently creates software that helps brands create and manage quality content and connect with freelance writers, photographers, and editors. Contently has a network of roughly 55,000 professional journalists, videographers, graphic designers, photographers, etc. Contently clients include American Express, Coca-Cola, Genpact, and TDAmeritrade. Contently clients are connected with Contently's freelancers through the Contently platform.


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History

Contently was founded in December 2010 by Joe Coleman, David Goldberg, and Shane Snow with the mission of "making the media landscape better." Its initial product was a project management system that connected media publications, that wanted content for their websites, and freelance writers, who wanted to earn a living.

In July 2011, Contently raised $335,000 in debt from the Founder Collective. This was shortly after TechStars had chosen Contently as one of 12 startups in its summer program in New York City.

In January 2012, Contently closed a $2 million Series A round from Lightbank, the main investor in Groupon. It was also reported that Contently had shifted focus somewhat: whereas the publishers it had initially concentrated on were traditional media outlets, it was now concentrating more on brands.

In January 2014, Contently raised a $9 million round, from Sigma Prime, Sigma West, Lightbank, Contour Ventures, and David Lerner. It also announced that its focus had expanded from their original goal of matching content creators with brands to developing software tools that would help brands manage their workflow so that they could select and feature better content.

In early 2014, the company expanded from its original model to include content marketing software, services, and talent management. In 2015 Contently opened offices in San Francisco and London.

In February 2016 Contently acquired Docalytics, a St. Paul-based content analytics company.


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Leadership

Contently CEO and co-founder Joe Coleman is a serial entrepreneur. Contently is the third successful company he has founded. Contently CCO and co-founder Shane Snow is an award-winning journalist, and author of the best selling book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Joe, Shane, and their co-founder, CTO Dave Goldberg, were named 30 Under 30 by Inc. Magazine.


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Contently Media

As a way to market Contently, and prove the effectiveness of content marketing, Contently operates Contently Media. Contently Media publishes two digital publications: The Content Strategist, which is targeted toward marketers, and The Freelancer, which is targeted toward freelance creatives. Contently Media also publishes the The Contently Quarterly, a quarterly print publication. The Content Strategist was a finalist for best new publisher from Digiday.


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Nonprofit

The Contently Foundation is a nonprofit that funds investigative journalism. The Contently Foundation has co-published long-form, investigative articles with the Guardian, the New York Post, and more.


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Press

The New York Times published a detailed profile of Contently in November 2013, noting that the company's co-founder Shane Snow believed that Contently was helping create a sustainable model for freelance journalism, while also noting that the space that Contently was operating in was quickly getting crowded with new entrants.

When covering Contently's S$9 million funding round in January 2014, TechCrunch wrote: "New York City-based Contently finds itself well-positioned to take advantage of the new era of brand publishing."

In July 2012, Mashable published a video interview of Shane Snow, Contently co-founder, where he described his vision for the company.

Adage featured Contently co-founder in an article titled Shane Snow Shares the Story Behind His Eight-Figure Storytelling Empire Contently in 2014. Reporter Michael Sebastian wrote "Contently is doing a brisk business licensing software to brands to help them manage content-marketing projects and connecting these companies with freelance writers, for which it takes a 15% fee."




Awards

  • The Contently platform was named the Best Content Marketing Platform by the 2015 Digiday Signal Awards.
  • Contently was ranked number 100 Fastest-Growing Private Company in America Inc. 5000 2015 List.
  • Contently was named one of Crain's 2015 Best Places to Work in NYC.
  • Contently was ranked a "Best Practicer" on the Entrepreneur360 List of the 'Best Entrepreneurial Companies in America'

Source of the article : Wikipedia



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